Case study · Multilingual SEO

Venostis: one Italian site, ranking independently in three languages

An Italian holiday-apartment website translated into German and English, with each language version built to rank in its own market.

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Results

What changed.

3Language versions live and indexedItalian, German, English

Per marketIndependent organic rankings

CorrectHreflang implementation

Per languageSearch Console setup

Language versions live and indexedBefore and after the multilingual project.

Language versions

BeforeAfter

Before: the Italian site only. After: Italian, German and English, each indexed.

View as table

	Before	After
Language versions	1	3

The challenge

The problem we set out to solve.

Translating a website is not the same as ranking it internationally. Without correct hreflang, per-language keyword research and separate search tracking, translated pages compete with each other or rank for phrases nobody searches.

What we did

How we approached it.

Translate and localise

Full website translation from Italian into German and English, written for how guests in each language actually search.

Research keywords natively

Keyword research was carried out in each target language rather than translated from the Italian originals.

Implement the international SEO

Correct hreflang annotations, multilingual XML sitemaps and clean language URLs so search engines understand how the versions relate.

Measure each market separately

Google Search Console configured independently for each language version, giving per-market indexing and performance data.

Services used

The disciplines behind this project.

Multilingual SEO & Translation SEO, GEO & AEO

Also: Multilingual SEO · Hreflang · IT→DE · IT→EN

Go deeper

Guides behind the approach.

AEO · 6 min read

Answer Engine Optimization (AEO): How to Win Featured Snippets and AI Answers

AEO is the discipline of structuring content so search engines and AI assistants can lift a direct answer from it. Learn the formats that win, how to find the questions, and what FAQ schema really does today.

Read guide →

GEO · 8 min read

What Is Generative Engine Optimization (GEO)? The Complete Guide

GEO is the practice of making your brand easy for AI search tools to find, understand and cite. Here is how AI answers are built, what actually influences citations, and a practical plan to start.

Read guide →

Multilingual SEO · 6 min read

How to Do Multilingual SEO: The Complete Guide to Ranking in Multiple Languages

Translating a website is not the same as ranking it internationally. This guide covers hreflang, URL structure, per-language keyword research, Search Console setup and the mistakes that quietly cost rankings.

Read guide →

More work