Case study · Full digital suite

Kharis Publishing: 500% organic traffic growth across every channel

Three-plus years as the Digital Marketing and SEO Manager for an international faith-based book publisher, running search, paid, email, social and launch campaigns as one system.

Visit kharispublishing.com ↗Get similar results →

Results

What changed.

+500%Organic traffic growthPeak, as reported

50%+Increase in qualified leadsVia search engine marketing

#1Rankings for core publishing keywords

LaunchAmazon bestseller badge achievedAt book launch

Growth since the start of the engagementIndexed to 100 at the start. Bars show the reported change.

Organic traffic

100

600 (+500%)

Qualified leads via search marketing

100

150+ (+50% or more)

StartReported result

Index values are derived from the reported percentage changes, with the start of the engagement set to 100.

View as table

	Start	Reported result
Organic traffic	100	600 (+500%)
Qualified leads via search marketing	100	150+ (+50% or more)

The challenge

The problem we set out to solve.

A growing publisher needs to be found in several places at once: on Google, on Amazon and Ingram, and on its own website, where author discovery and book purchase journeys have to work together. Running each channel separately wastes budget and hides what is actually driving sales.

What we did

How we approached it.

Rebuild the foundation

Redesigned the WordPress site around SEO: new site architecture, RankMath Pro, GA4 and Google Search Console fully connected, and author page templates that support both discovery and purchase.

Win organic search

Keyword research and on-page optimisation across the site, plus Amazon and Ingram SEO so book listings and metadata supported the same keywords.

Scale paid search

Managed Google Ads and Amazon Ads in the same strategy as organic, using paid data to find the terms worth ranking for.

Own the audience

Email marketing, social media and author outreach kept readers and authors engaged between launches.

Launch with a playbook

Coordinated book launches across every channel, including a title that earned Amazon's bestseller badge at launch.

Services used

The disciplines behind this project.

SEO, GEO & AEO Web Design & Development Digital Marketing

Also: SEO · Web design · Amazon Ads · Google Ads · Email

Go deeper

Guides behind the approach.

AEO · 6 min read

Answer Engine Optimization (AEO): How to Win Featured Snippets and AI Answers

AEO is the discipline of structuring content so search engines and AI assistants can lift a direct answer from it. Learn the formats that win, how to find the questions, and what FAQ schema really does today.

Read guide →

GEO · 8 min read

What Is Generative Engine Optimization (GEO)? The Complete Guide

GEO is the practice of making your brand easy for AI search tools to find, understand and cite. Here is how AI answers are built, what actually influences citations, and a practical plan to start.

Read guide →

GEO · 4 min read

What Is llms.txt? Do You Need One for AI Search in 2026?

llms.txt is a proposed plain-text file that gives AI tools a clean map of your website. Here is what it contains, how to write one, and an honest look at what it can and cannot do for AI visibility.

Read guide →

More work